Buckingham Palace has wasted little time rushing out a commemorative mug just hours after Prince Louis was named.
Following the Duke and Duchess of Cambridge's announcement, the item bearing the boy's name was added to the Official Royal Baby Commemorative Range which launched when he was one day old.
Reverse - £25 - Drinking - Vessel - Lion
On its reverse, the £25 drinking vessel shows a lion cub sporting a crown, sitting alongside a unicorn as the pair snuggle underneath another crown for good measure.
It is the glaring design that also appears on a £49 plate, £39 tankard and a £35 pill box.
Items - Gold - Stoke-on-Trent - Staffordshire
Each of the items is gilded with 22-carat gold and all were made in Stoke-on-Trent, Staffordshire.
But the most expensive item is a teddy bear which will set buyers back a...