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On Tuesday, Concordia Publishing House (CPH), the publishing arm of The Lutheran Church—Missouri Synod, said it was told by Google to either remove all references to Jesus Christ and/or the Bible in all of its ads or use a different ad product.
According to Concordia, Google informed them on Monday that all of their remarketing advertisements were “disabled due to a violation of Google’s policy for advertising based on interests and location.”
Remarketing ads reach out to individuals who have made a decision to visit a CPH webpage. Google defines this as showing “ads to people who’ve visited your website or used your mobile app. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads across their different devices.”
Notification - Ads - CPH - Staff - Google
Upon receiving notification that the remarketing ads were disapproved, CPH staff contacted Google. In this conversation, CPH staff members were informed that remarketing ads based on religious beliefs were not allowed. After reviewing cph.org, cph.org/blog, and splashcanyon.cph.org, the Google representative indicated that content provided by CPH was beyond the scope of becoming compliant with Google.
CPH staff requested that a manager review the decision. This request was denied. The Google representative proceeded to inform CPH staff of changes that could be made to splashcanyon.org to bring it into compliance. These changes included removing specific faith-based content.
Review - Google - Type - Ad - Question
After a manual review, Google said the type of ad in question would not be allowed based on the company’s policy of religious belief in personalized content.
A Google AdWords Support representative told CPH the disapproval resulted from the fact that the items in the ad and on the CPH website refer to Jesus and/or the Bible.
Items - Jesus
They were was also informed that they could either remove all items that refer to Jesus or the Bible and proceed to use the...
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