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When you think about critical infrastructure, DNS or domain naming services might not pop into your head, but what is more important than making sure your website opens quickly and efficiently for your users. NS1 is a New York City startup trying to bring software smarts and automation to the DNS space.
“We’re a DNS and [Internet] traffic management technology company. We sit in a critical path. Companies point domains at our platforms,” company CEO and co-founder Kris Beevers told TechCrunch. That means when you type in the domain name like Google.com, you go to Google and you go there fast. It’s basic internet plumbing, but it’s essential.
Beevers - Teeth - Head - Engineering - Voxall
Beevers cut his teeth as head of engineering at Voxall, a cloud infrastructure company that was acquired by Internap in 2012 for $35 million. He and his NS1 co-founders saw an opening in the DNS space and launched the company in 2013 with a set of software-defined DNS services. The startup was able to take advantage of the New York startup ecosystem early on to drive some business, even before they went looking for funding, but one incident really helped put the company on the map and effectively double its business.
That event occurred in almost exactly two years ago in 2016. One of NS1’s primary competitors, Dyn, a New Hampshire-based DNS company was the victim of a massive DDoS attack that took down the service for hours. When critical infrastructure like your domain name server goes away, you see the consequences pretty starkly and suddenly customers realized they didn’t just need this service, they needed redundancy in case the primary service went down — and with that attack, NS1’s business effectively doubled overnight.
Everyone - Redundancy - Competitor - Misfortune - NS1
Suddenly everyone who owned one, needed another for redundancy. One competitor’s misfortune turned out to be highly beneficial for NS1, who turned...
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