UK mobile operator Three: MMS? Oh no you don't

www.theregister.co.uk | 4/20/2018 | Staff
kringkring (Posted by) Level 4
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Mobile operator Three UK is celebrating the approach of British summer by, er, hiking its charges for some of its services.

A reader tipped off The Register to the changes at the CK Hutchison subsidiary, which will hit customers who go outside their allowance or who fancy a play on some of Three's additional services.

Increases - Customers - Broadband - Users - June

The increases apply to customers who joined or upgraded from 2014 (or 2015 for mobile broadband users) and apply from 18 June. Just in time for selfies in the sun.

Three, which claims 9.9 million customers in the UK, reported revenues of £2.4bn in 2017 with an average margin per user of £12.04.

Numbers - Shareholders

Clearly those numbers were just not enough to keep shareholders happy.

Multimedia Messages (MMS) continue to be squeezed, with prices jumping 37.5 per cent from 40p to 55p to send that all-important picture of an avocado and sourdough toast breakfast. The cost of a MMS message leapt from 17.4p to 40p back in 2016, meaning that Three will have increased charges by a cool 216 per cent over the last two years.

Telco - Data - Service - WhatsApp - Snapchat

The big-hearted telco suggests using a data service such as WhatsApp or Snapchat to fling pictures around the network. Three also warns that some phones might treat an emoji as an image, so that colon-dash-bracket smiley face sent to a significant other might turn into a frown, or something stickier, when the bill arrives.

The increases, which bring Three broadly into line...
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