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Vishnu Athreya has been promoted to SVP, programming at Cartoon Network, an expanded role. The new title was announced by Rob Sorcher, chief content officer for Cartoon Network.
Athreya will add series development for Boomerang while continue to oversee scheduling, acquisitions, and the strategic positioning of programming content across all branded linear and non-linear program platforms for Cartoon Network and Boomerang. Athreya is based in Atlanta and will still report to Sorcher.
Vishnu - Approach - Evolving - Marketplace - Impact
“Vishnu’s approach to an evolving and challenging marketplace has had a great impact on our content strategy, and we look forward to seeing him extend that expertise into building Boomerang’s development pipeline,” said Sorcher.
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