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Five Chinese industry heavyweights, including Perfect Village Entertainment, Edko Films and Huaxia Film Distribution, are joining forces in an alliance to finance and distribute local Chinese arthouse films.
The new alliance, A.R.T. Project, also involves production and investment outfit Irresistible Films and leading online ticketing platform Maoyan Media.
Partners - RMB100m - Film - Projects - Years
The five partners will jointly invest $16m (RMB100m) in 15 Chinese film projects over the next five years, with a focus on high-quality, low-budget films from rising Chinese directorial talents. The projects will be provided with support including development, investment, producing and marketing services, through to a guaranteed theatrical release and international festival and sales representation.
The first project selected for the venture is Li Ruijun’s Walking Past The Future, which played in Cannes Un Certain Regard last year and is scheduled for Chinese theatrical release on May 17.
ART - Project - Release - Slate - Teng
A.R.T. Project’s 2018 release slate also includes Teng Congcong’s directorial debut Send Me To The Clouds, starring Yao Chen and Yuan Hong, and Liu Hao’s Poet, starring Song Jia and Zhu Yawen.
The partners said the name A.R.T. stands for “attitude, reality and trend”, and embodies their shared...
(Excerpt) Read more at: Screen
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