A new social network for working moms is skewering ad-based revenue models, the Silicon Valley status quo, and online trolling

Business Insider | 4/5/2018 | Zoë Bernard
abbycraig (Posted by) Level 3
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Chairman Mom is a new site for working moms created by PandoDaily founder Sarah Lacy. It aims to provide mothers with a network of support on a judgment-free platform.

The site offers an ad-free platform that costs users $5 a month to join.

Chairman - Mom - Revenue - Model - Online

Chairman Mom's revenue model is intended to shut down trolling and promote positive online behavior.

In the wake of Facebook's Cambridge Analytica scandal, there's been a growing debate surrounding the role of social media giants. How do social networks ensure user privacy? How do they promote good behavior online? How do they keep problematic ads from surfacing on their sites?

Site - Answer - Solution - Segment - Population

One brand-new site might have the answer, and it's offering a solution to an often overlooked segment of the population: working moms.

The site is Chairman Mom, the brainchild of journalist and PandoDaily founder Sarah Lacy, who is creating an online community focused on connecting moms with a network of support where they can chat about their daily challenges on a pointedly judgment-free platform.

Platform - Motherhood - Lacy - Interview - Business

"What we're launching is a subscription-based platform to rebrand working motherhood," Lacy said in an interview with Business Insider. "Before I became a mom, I always heard about the guilt that working moms felt and the stigmas they faced. I had friends who would say things to me like, 'Get ready to feel like a failure all of the time.'"

Lacy says the extreme pressure mothers face within the workforce is manifested not only in the office place, but in online interactions as well. "There's so many mother-focused Facebook groups where it turns into tribalism and mommy wars and horrible threads that end with someone calling someone else a bad mother," said Lacy.

Chairman - Mom - Lacy - Behaviors - Door

At Chairman Mom, Lacy aims to check these tribalistic, antagonistic behaviors at the door. "There's no such thing as being a s----y mother," said Lacy. "We're changing the...
(Excerpt) Read more at: Business Insider
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