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A wedding dress retailer launched a new plus-size collection in an effort to push the bridal industry in a more inclusive direction.
Modeled by different women of all shapes and sizes, the new collection from Lovely Bride offers brides-to-be classic silhouettes in a variety of dresses for women of all shapes and sizes.
Lanie - List - Founder - Lovely - Bride
Lanie List, founder of Lovely Bride told The Knot that she wanted to keep the same indie aesthetic the brand is known for but just offer it up to more body types and give plus-size women a wide range of options to choose from.
The Lovely Curve Collections include gowns from five different designers in sizes 18 to 24 and all of the brands are new to the plus-size scene in the U.S.
Theia - Couture - Studio - Levana - Lovers
Theia Couture, Studio Levana, Lovers Society, Louvienne and Dear Heart are the five brands that launched a Curve collection and all of the dresses retail from $1,800 to $3,400.
'We wanted to make sure our plus-size collections celebrated what the indie bride was looking for, and not just a replica of what she's seeing in more traditional shops,' Lanie shared.
Dresses - Signature - Styles - Brides - Sizes
All of the dresses offered will be the same signature styles brides love but with more sizes instead of making different dresses that would suit plus-size women.
Theia for example is known for its body-hugging gowns while Lovers Society is known for their bohemian styles and both of these aspects are never showcased in other plus-size lines.
Bride - Plus-size - Options - Lanie - Need
Despite Lovely Bride always offering plus-size options, Lanie admitted that she saw a major need in the category so she thought of ways to bring the 'stylish, personal pieces' customers love to life.
She shared that the brides prompted the inspiration behind the collection while her muse was Sports Illustrated Swimsuit model Hunter...
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