"The lack of stroke recognition, especially among blacks, results in dangerous delays in treatment," said Olajide Williams, M.D., M.S., study author and associate professor of neurology at Columbia University Medical Center, New York Presbyterian Hospital. "Because of those delays, only a quarter of all stroke patients arrive at the hospital within the ideal time for clot-busting treatment."
Stroke education is important even for children because simply calling 9-1-1 immediately when stroke symptoms start could increase the rate of optimal stroke treatment by 24 percent. Usually a witness makes the 9-1-1 call -- something even a child can do.
Campaigns - Stroke - Awareness - Costs - Advertising
Other campaigns to improve stroke awareness have been limited by the high costs of advertising, lack of cultural tailoring and low penetration into ethnic minority populations. Ultimately, the desired effect of calling 9-1-1 has dissipated once the media campaign ended.
Researchers studying more than 3,000 4th through 6th graders from 22 public schools in New York City and a group of 1,144 of their parents found "Hip Hop Stroke," a three-hour multimedia...
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