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I can only imagine why distributors Roadside Attractions and Lionsgate made the decision seemingly to hide, from most critics at least, their new faith-based film I Can Only Imagine. It became a surprise hit this weekend, making around $17 million, way over-performing estimates and earning an A+ CinemaScore audience rating. Apparently they had no faith themselves, at least as far as reviews go. Does this sound like a film where you try to keep critics at bay, especially since the precious few who did see it have it in positive territory over at Rotten Tomatoes?
I decided to find out for myself and caught it over the weekend at a commercial theater. I can only add to the good vibes it has been getting since that opening, with a bigger expansion coming later this week. It lifts the genre. In fact, until last week I hadn’t heard of the film, the song from which it got its inspiration and title, the group MercyMe that performed it or its lead singer Bart Millard who wrote it.
Track - Record - Films - One - Video
With a mixed track record, faith-based films can be either life-affirming or like sitting through a sermon no one asked to attend. As I say in my video review above, in the case of this music biopic, it definitely is the former. It doesn’t attempt to hit you on the head or preach to the choir. Here it is really all about the choir, or rather the music itself. This 2001 song became the biggest-selling Christian single of all time and led to the triple-platinum success of MercyMe’s debut album and, eventually, 21 other No. 1 Christian songs. The film from directors Andrew and Jon Erwin uses his recently published memoir as a guide to Millard (played by Broadway star J. Michael Finley) recounting his miserable childhood...
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