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Fitbit is coming out with two new products, one of which was designed with children as young as eight years old in mind.
The company announced today that the Fitbit Ace was designed to help children at least eight years old keep track of their health.
Company - Product - Adults - Apple - Watch
The company is also launching a product for adults that looks like an Apple Watch clone, called the Fitbit Versa.
Both products are available for pre-sale today; the Fitbit Ace is priced at $99.95, and the Fitbit Versa starts at $199.95.
Products - Stores - Year
The products will be available in stores worldwide this year.
The firm explained the thinking behind the Fitbit Ace, designed for children, by citing World Health Organization data pointing to America's childhood obesity epidemic.
Release - Study - Fitbit - Parents - Children
The release also referenced a study conducted by Fitbit, which concluded that 'most parents agree and believe their children are less active than when they were children'.
'They are concerned about their child's weight, the food they eat and their activity levels, as well as the rising trend of childhood obesity,' the press release said.
Company - Answer - Crisis - Fitness - Tracker
The company's answer to the crisis is a wearable fitness tracker that 'encourages' children eight years old and older to stay active.
The Fitbit Ace will track children's steps, the number of minutes they are active and their sleep.
Device - Children - Steps - Hour - Messages
Additionally, the device will 'nudge' children to get in at least 250 steps every hour by sending them personalized messages.
The release said wearers will get a 'small buzz when they've been sitting on...
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