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Netflix is testing out a new feature that would reward children for watching more content. In the experiment, which is only available to a select group of users, kids are being given collectible patches for watching episodes of certain shows.
This is called gamification, and it’s pretty common across the technology sector. Your Snapchat score and Xbox Achievements are both examples of gamification. However, while it isn’t uncommon, this Netflix experiment isn’t going down well with parents.
Netflix - Patches - Idea - Show - Number
Netflix’s collectible patches are a simple idea. Each show has a number of patches assigned to it, and when kids watch episodes of that show they get awarded the patches on offer. And they’ll keep earning more patches the longer they carry on watching netflix.
Right now, the patches don’t actually do anything. They don’t unlock new content, and they can’t be cashed in for something more useful. However, should the experiment prove to be a success Netflix could change the way this reward structure works.
Netflix - Testing - Patches - Twitter
Netflix’s testing of collectible patches was first noted on Twitter...
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