IKEA U.S. launches a furniture assembly service from TaskRabbit

TechCrunch | 3/13/2018 | Sarah Perez
blacky (Posted by) Level 3
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You can now pay IKEA to help you put together its confusing furniture. The company announced this morning it’s rolling out the new TaskRabbit At-Home Assembly service in select U.S. markets where TaskRabbit is available, and in six stores in New York and San Francisco.

The service is a result of IKEA’s acquisition of the contract labor marketplace TaskRabbit last September for an unknown sum. The deal arrived at a time when IKEA is pressed to compete with e-commerce rivals like Amazon, which now sells its own furniture as well as in-home assembly. It also increasingly competes with popular – and similarly affordable – online furniture stores, like Wayfair, which ship home goods directly to customers’ homes.

TaskRabbit - Assembly - Service - In-store - IKEA

The new TaskRabbit assembly service will be offered both online and in-store, says IKEA, with furniture assembly starting at $36.

The fee will based on a flat rate per time of item, and won’t include some IKEA products, like kitchens and bathrooms.

Retailer - US - Website - IKEA-USAcom - Shoppers

The retailer’s U.S. website, IKEA-USA.com, has been updated so online shoppers will be able to see if at-home assembly is available for the selected product based and their location.

Additionally, a half-dozen stores will feature the service in-store, including IKEA Emeryville, IKEA East Palo Alto, IKEA Brooklyn, IKEA Elizabeth, IKEA Long Island and IKEA Paramus. IKEA says that more stores will also add the service in 2018, including those in Los Angeles, Miami, Houston, Boston, Washington D.C. and elsewhere.

Service - Customers - Items - Items - Task

To use the service, customers will purchase their items online or in-store, as usual, and add the items they want to assemble to their task. They’ll then pick the date and time they want assembly, get matched with...
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