Facebook launches AR effects tied to real-world tracking markers

TechCrunch | 3/9/2018 | Josh Constine
kimberly163 (Posted by) Level 3
Click For Photo: https://tctechcrunch2011.files.wordpress.com/2018/03/facebook-ar-tracker.jpg

Facebook’s augmented reality camera is evolving beyond selfie masks and randomly placed 3D objects to using location markers in the real world that trigger AR experiences in a precise location. Spotted today, Facebook confirms to TechCrunch that it’s testing the feature in closed beta with promotions for the upcoming Ready Player One and Wrinkle In Time films. And in April, it plans to add tracker-based AR to its AR Studio tool open to all developers.

The Facebook Camera feature’s new Ready Player One effect takes one of the movie’s posters and overlays a window in the virtual Oasis world. If you can’t find one of the actual posters, you can just use an image of a poster on your computer. Here’s a demo of what the experience looks like:

Wrinkle - Time - Movie - Movie - Post

The Wrinkle In Time movie similarly uses a movie post to trigger the AR effect, as seen here:

TechCrunch reader Paul Gailey spotted AR developer Everywoah tweeting about Facebook’s plans to release new AR features at SXSW this weekend where the posters for Ready Player One are...
(Excerpt) Read more at: TechCrunch
Wake Up To Breaking News!
Sign In or Register to comment.

Welcome to Long Room!

Where The World Finds Its News!