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It’s no Super Bowl Sunday, but the Oscars are starting to step their game up in the realm of must-see commercials. The best of the bunch are a series of female-directed Walmart Oscars commercials. And they’re deserving of an Oscar category all of their own.
Dee Rees, Nancy Meyers, and Melissa McCarthy each directed one-minute short films for Walmart that could rival feature films. The most exciting of the bunch came from Mudbound director Dee Rees, who created a big-budget sci-fi short that went viral.
Culture - Oscars - Commercials - Super - Bowl
It’s amazing that we don’t have a bigger culture around Oscars commercials. Every Super Bowl Sunday, we furiously rank our favorite Super Bowl commercials, but on the night built around the best of filmmaking, nada.
That’s beginning to change. 2015 saw the star-studded Apple commercial directed by Ava Duvernay go viral. Last year, Walmart began its short film ad campaign with commercials from Antoine Fuqua, Marc Forster and Seth Rogen & Evan Goldberg.
Year - Slew - Films - Oscars - Ceremony
Now this year, we have a slew of female-directed short films that were even more exciting to watch than the Oscars ceremony.
The best of these shorts comes from Oscar nominee Dee Rees, who may have lost Best Original Screenplay for Mudbound, but won the night with her delightful, high-concept short. Titled “The Box,” the short reunites Rees with Mudbound star Mary J. Blige, who plays one of the many figments of a young girl’s active imagination.
Colorful - Woman - Landscape - Terrifying
The colorful, trippy short follows a young woman navigating a treacherous sci-fi landscape, fighting terrifying...
(Excerpt) Read more at: /Film
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