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It’s not every chief executive who wakes up in the morning to a view of their office door across the parking lot from the airstream trailer they call home, but Jesse Genet isn’t every CEO.
Genet is the co-founder and chief executive of Lumi, a Los Angeles-based startup that supplies the packaging for some of the top e-commerce companies that have launched with direct-to-consumer businesses. If you, gentle reader, have ever received a box from FabFitFun, BarkBox, MeUndies, or Parachute Home, then you’ve touched some of Genet’s products.
Co-founder - Partner - Stephan - Ango - Genet
Alongside co-founder and longtime partner Stephan Ango, Genet has built a business with Lumi that’s already been profitable, and has just raised $9 million in venture funding to boost its growth.
Genet has built a business on improving the efficiency and aesthetics of some of venture capital’s best known retail businesses and living close to the office in an airstream just fits with that philosophy. As does her office position, up front in an open desk by the company’s front door.
Pickup - Truck - Detroit - Born - Entrepreneur
The pickup truck driving Detroit born entrepreneur first began thinking about the packaging business wth her partner, Ango, while they were working on their first business together — selling a sunlight-activated fabric dye called Inkodye.
“A lot of what we learned was related to making custom packaging,” says Genet. “Stefan and i spent four and a half years launching a product that needed it’s own packaging… We learned a lot of the pain points that our customers experience [now]. We were living them for four and a half years running that first company.”
Fact - Year - Years - Inkodye - Business
In fact, it was about a year three years into the Inkodye business that the two launched Lumi — and from the beginning Genet and Ango knew that it would be their main project going forward.
Genet and Ango both believe that when companies these...
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