2018 Lincoln Navigator production bumped 25 percent to meet new demand

Roadshow | 2/12/2018 | Kyle Hyatt
Mijac (Posted by) Level 3
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When the new Lincoln Navigator (and Ford Expedition) debuted, it caught everyone off guard. What has once been an also-ran in the luxury full-size SUV segment was now an object of desire, boasting an interior of staggering beauty and an exterior that aims for elegance rather than a vulgar display of wealth. It won awards, including North American Truck of the Year and all of a sudden the Navigator was in high demand, and this seemed to catch Ford sitting on its hands.

Ford just can't keep up with demand for the Navigator and Expedition, having grown complacent after years of them being relatively low-volume sellers. To combat this, Ford is investing a...
(Excerpt) Read more at: Roadshow
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