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With a big assist from the Super Bowl, the Winter Olympics and “This Is Us,” NBC has taken the lead in primetime total viewers for the first time in almost two decades.
For the 2017-18 season to date through 20 weeks, NBC is on top with an average of 9.56 million viewers, nosing past CBS’ average of 9.38 million, according to Nielsen. NBC is up 7% in total viewers compared to the same point in the 2016-17 season. This marks the first time the Peacock has topped the Big Four in total viewers at any point during the regular September-May TV season since the 2001-02 campaign.
Month - Super - Bowl - Boost - Week
This month’s Super Bowl delivered a big boost and last week’s kickoff of the Winter Olympics put NBC over the top. But the milestone also reflects the deeper bench of successful regular series that is bolstering NBC. The last time NBC carried a Super Bowl and Olympics in the same season (in the 2011-12 broadcast year), it ultimately finished No. 2 in viewers for that 52-week season.
When sports-related programming is excluded, NBC trails CBS by 1.9 million viewers. That’s still the closest NBC has come to catching CBS in the measure since the 2002-03 season.
Doubt - TV - Ratings - Clip - Viewers
There is no doubt that broadcast TV ratings overall are declining at a steady clip as viewers embrace streaming and VOD platforms and the greater diversity of programming across linear and digital platforms. NBC’s ability to...
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