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In a significant step in its strategy of becoming a leading player in original content production and distribution around the globe, Movistar+, the pay TV unit of telco giant Telefonica, is launching new drama channel Movistar Series for Latin America.
Two years ago, Movistar unveiled its original series production plans, with Alberto Rodríguez’ €10 million ($12.3 million) budget period thriller “La Peste” as its flagship drama, kicking off the biggest bet from a telecom on scripted content production in Europe, with a yearly investment commitment of €70 million ($86.1 million) in series production.
Part - Plan - Series - Year - Movistar+
As part of an ambitious plan of 12 original series releases a year, Movistar+’s first four high-profile TV fictions, “The Plague,” “Velvet Collection,” “The Zone” and “Shameless” have been championed by Spain’s critics, social networks and its audience success, backed by a strong promotional effort by Telefonica.
“We wanted to be very successful in Spain but not stop there, but becoming a reference for content production in Spanish language. This was a natural step, taking advantage of the distribution capacity of the whole Telefonica group,” said Movistar + president Sergio Oslé at a press conference Thursday in Madrid.
Movistar - Bid - Operations - Spain - Step
Once Movistar’s bid to expand its drama-focused operations in Spain has fructified, the next step is Movistar Series’ landing in 13 Latin American countries.
The move would make available Movistar Series, beyond Movistar+’s 3.8 million subscribers in Spain, to about 3 million pay TV homes and more than 110 million mobile clients the telco has in Latin America – a massive presence in the Spanish-speaking region which represents a competitive advantage compared to other international rivals.
Feb - Movistar - Series - Chile - Colombia
From Feb. 15, Movistar Series will launch in Chile, Colombia and Perú and, before year’s end, the new channel will also land in Argentina, Costa Rica, Ecuador, El Salvador, Guatemala, México, Nicaragua, Panamá and Uruguay.
The move into content is...
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