Twisted, Degrading Beer Labels And Names Spoils Industry Success

The Federalist | 2/9/2018 | Casey Chalk
jenn1020 (Posted by) Level 3
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This month is FeBREWary in the state of Maryland and various other American locales. February 1 also marked the 39th anniversary of a federal law allowing homebrewing, which contributed to the eventual explosion of craft breweries. The craft beer industry — seen especially through its labeling and advertising — represents much of what is best in America, especially localist industry and pride in tradition and history.

As a native Virginian, I have many great libation options in the Old Dominion worth celebrating. Yet as a husband and father of three, I’m also increasingly frustrated with certain segments of the beer industry that reflect the industry’s pandering to the self-indulgent masculine libido. As much as we celebrate the incredible growth of local craft breweries, we should remember that the same industry often markets a product with labels and advertising gimmicks that degrade women and sex.

Citylab - Com - Rise - Craft - Beer

As recently reported by citylab.com, the rise the craft beer industry is a remarkable story of American entrepreneurship. While a small cadre of companies increasingly dominate many industries, small craft brewers have thrived. The numbers of breweries and workers in those breweries have grown at tremendous rates in the last 15 years. Americans are surprisingly willing to spend more money on higher-quality beer of remarkably diverse flavors, often to support local industries.

Regardless of what part of the country you are in — the North Carolina piedmont, the Great Lakes region, or the central valley of California — you can find delicious local beers. Moreover, since it’s commonly consumed socially, beer facilitates community and pride in one’s native region. There are so many good beers in the Commonwealth of Virginia I rarely bother to buy any “foreign” libation.

Craft - Breweries - Tradition - History - Naming

Craft breweries also seem particularly attentive to honoring tradition and history in their naming and labeling. Port City Brewery out of Alexandria,...
(Excerpt) Read more at: The Federalist
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