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A new 3D design challenge from MyMiniFactory and Esso is offering a BCN3D Sigmax 3D printer as first prize.

This challenge to designers has upcycling at its center. The design brief calls for submissions that take a widely used aluminium drink can, and repurpose it. Christophe Fay, Esso EAME Marketing Communications Manager, explains, “We sell a lot of drinks at Esso stations, we also believe at Esso that every details matters and that if upcycling can help re-use cans for the benefit of our customer, we should help.”

Fact - Aluminum - Cans - Products - World

In fact, aluminum cans like this are one of the most commonly consumed products in the world – almost 6,700 cans every second are thrown away.

Examples of how 3D printing can be used to upcycle drink cans are given on the MyMiniFactory competition page. Some early designs include converting the can into a bird feeder, modular storage, and even a watering can. Alternatively, designs for drink can accessories are encouraged.

Designers - Share - Entries - Hashtag - FuelingInnovation

Designers are requested to share their entries using the hashtag #FuelingInnovation and to tag @MyMiniFactory @Esso_GB @bcn3dtech. Esso believes that 3D printing is fueling innovation is the sense that, “innovation is a mindset, we are always looking at new initiatives that bring new ideas and that can ultimately enrich the customer fueling experience.”

Your design on the mass market?

MyMiniFactory - Competition - Opportunity - Designers - Audience

MyMiniFactory says the competition is also an opportunity for 3D designers to reach a much wider audience. “The designs entered may be considered for use in future marketing initiatives post competition,” states the MyMiniFactory competition page, “This is the first time such an opportunity has been...
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