Protesters completely trash H&M store in South Africa over controversial ad

Rare | 1/13/2018 | Matt Naham
monna (Posted by) Level 3
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The Swedish clothing store known as H&M may have apologized for an advertisement showing a black child wearing a sweatshirt that said “coolest monkey in the jungle,” but that apology was clearly not accepted in South Africa, as protests by the Economic Freedom Fighters (EFF) ended with serious property damage.

In case you missed it, the ad pictured below sparked backlash around the world.

H - M - Tuesday - Picture - Ad

H&M said on Tuesday that it was “deeply sorry that the picture was taken” and promptly removed both the ad and the product.

Local media reports said the EFF urged shopping malls to evict the Swedish clothing retailer. Television footage showed clothing in one of the South African stores scattered everywhere.

Leader - Julius - Malema - Action - Saturday

EFF leader Julius Malema said he doesn’t regret taking the action Saturday, the South African Broadcasting Corporation reported.

Images of the destruction at stores circulated so far and wide that the unrest became a Twitter Moment.

EFF - Part

Here’s how EFF describes itself, in part:

(Excerpt) Read more at: Rare
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