Wisconsin grabs Chicago’s millennials attention in ad campaign

Rare | 1/12/2018 | Amelia Finefrock
bluelilly (Posted by) Level 3
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Wisconsin wants Chicago’s millennials and they are paying top dollar to be sure they grab their attention.

According to the Chicago Tribune, Wisconsin launched a $1 million marketing blitz to encourage Chicago millennials via social media, online advertising, and ads on “L” trains as well as health clubs, restaurants and bars — that Wisconsin can give you what Chicago can’t: cheaper rent, shorter commutes and better quality of life, so they claim.

Research - Chicago - Market - Pain - Points

“We know from research that millennials in the Chicago market have told us their pain points are commute times and cost of living,” said the chief operating officer of the Wisconsin Economic Development Corp., Tricia Braun, to the Tribune. “I think they will find a difference in those two aspects of quality of life.”

As both the inside and outside of 15 CTA Brown Line cars advertised for the state this week, poster ads popped up around Chicago health clubs as well as restaurants and bars. According to the news outlet, Wisconsin is hoping millennial riders that hop the Brown, as well as...
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