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Customers have slammed Just Eat for tacking a service charge onto every payment.
The online takeaway firm was due to have its card transaction fee banned by a European Union directive.
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But just three days before the ban came into effect, the company introduced a 50p fee whether buyers pay using cash or card.
The move - which allows the company to recoup the 50p card charge that was set to be banned on January 13 - has seen Just Eat accused of 'dodging' EU rules.
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Some of the company's 9million customers called for a boycott, while others simply deleted their phone apps.
Just Eat - a company worth about £5.4bn - was likened to a legendary English highwayman by one Twitter user, who wrote: 'At least Dick Turpin wore a mask.'
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The FTSE 100 firm insists the fee 'ensures fairness for all' because it sees everyone paying the same rate, whether they pay using a card or not.
Card surcharging was branded a 'rip-off' and 'unfair' by the Treasury and revenue generated from such charges raked in about 13 per cent of Just Eat's total 2016 revenue.
Treasury - Companies - Money - Prices - Fee
The Treasury warned some companies would recoup the money they stood to lose by raising prices or changing fee names and Twitter user Hollie Borland branded Just...
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