The New York Times is taking a big swing at the first major event of Hollywood's awards season

Business Insider | 1/6/2018 | Tanya Dua
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The New York Times is debuting a powerful new ad tied to its groundbreaking reporting on sexual harassment.

The ad will premiere during the Golden Globe Awards this Sunday.

Ad - Seeks - Times - Pursuit - Truth

The ad seeks to highlight The Times' pursuit of truth in practice, as well as the type of enduring change it can effect in the world.

After debuting its hair-raising ad series about the value of truth last year, The New York Times is back with another hard-hitting ad.

Times - Stage - Golden - Globes - Sunday

The Times will take the stage at the Golden Globes this Sunday to unveil the latest iteration of "The Truth is Hard" campaign, highlighting how women's voices are coming to the fore as it pertains to sexual harassment — and the role that its own reporting has played in it.

The ad is similar in style to last year's ad, and uses typography and subtle music to drive its message home. It features black text against a white background, with a back-and-forth between the words "He said" and "She said" until the words "She said" take over the screen. The ad then closes with the lines "The Truth has power. The truth will not be threatened. The truth has a voice."

Ad - Momentum - Issue - Harassment - Hollywood

The latest ad undoubtedly capitalizes on the momentum that has built up around the issue of sexual harassment in Hollywood and beyond, grounded in The Times' own reporting, including its high-profile coverage of the allegations against Harvey Weinstein brought to light by reporters Jodi Kantor and Megan Twohey.

"It is the most consequential reporting we've done in a long time, and the impact it has had on society and culture can’t be overstated," said The New York Times' SVP and head of brand David Rubin. "So it made a ton of sense to incorporate it, and highlight how The Times brings you a certain quality and understanding...
(Excerpt) Read more at: Business Insider
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