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No one is paying attention anymore. Just ask anyone. Parents will tell you they can’t get their children to pay attention any more because their kids are always on their cell phones. Husbands will tell you their wives are on social media too much and wives will tell you their husbands are always tracking their fantasy leagues on phones. Professors say they can’t get students to pay attention.
Executives are worried their employees are wasting too much time surfing the web and some experts even say the impact of our inattention has caused a decline in the GDP.
Problem - Terms - Attention - Capital - Articles
To address the problem, we now talk in terms of “attention capital.” Articles are written about the new discipline of attention management. Today, we need new skills and habits in order to best manage our attention the way we used to have workshops and techniques for managing our time.
Of course, that means there are people staying up late at night devising schemes and tricks to grab our attention and pull us to whatever new thing we just can’t do without or some crisis that demands our attention and subsequent action…Now! Bells ring, gadgets chirp, lights of every color in the rainbow flash in front of our mesmerized eyes. Read this! Order that! Click Here!
Attention - Commodity
Attention is the new commodity.
This has resulted in a predictable backlash. People, exhausted by the world’s constant demand that we pay attention all of time, have started dropping off the grid. They’ve shut down social media accounts and closed their email. Smartphones are exchanged for vintage flip phones. People are turning their attention to experiences and authentic relationships. People want to be in the moment. They want to remember their friends in real ways instead of just another selfie pose.
Attention - People
Attention is now harder to attract and much harder to keep. People...
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