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There are currently 10 Apple stores in New York City, but not one of them is located in The Bronx, which is both the poorest and most diverse of the five boroughs.
And according to a new article published by the news blog The Outline on Wednesday, the tech giant's decision not to open a brick-and-mortar location in The Bronx is not a singular instance, but rather part of a pattern.
Apple - Stores - Cent - Zip - Codes
Of Apple's 270 stores, 251 - or 93 per cent - are situated in majority-white zip codes.
In New York City, there are seven Apple locations in Manhattan, which is almost 56 per cent white and where the median household income is just under $73,000 a year.
Staten - Island - Queens - Brooklyn - Apple
Staten Island, Queens and Brooklyn each have one Apple outpost. The latest location opened its doors in Brooklyn's trendy and predominantly white section of Williamsburg in 2016.
According to the 2015 American Community Survey, Staten Island has a population of 472,500 and is 75 per cent white with a median household income of $73,000.
Comparison - Bronx - Population - Cent - Household
By comparison, The Bronx, which has a population of 1.5million, is only 21 per cent white and has a median household income of $34,000, making it the most low-income borough with the highest concentration of minorities.
Bronx Borough President Ruben Diaz Jr has been trying to bring an Apple store to his neck of the woods, but so far his pleas have fallen on deaf ears.
Bottom - Line - Latinos - Minority - Groups
'The bottom line is that there’s so many black and Latinos and other minority groups who purchase their products, depend on their products, and depend on services that only the store can provide,' Díaz Jr told The Outline. 'When my wife has to get serviced by Apple, she goes all the way to Ridge Hill, which is a 20-minute drive north of the Bronx.'
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