New Identifier For Downtown Des Moines Launches

markets.businessinsider.com | 11/13/2017 | Staff
chicana948 (Posted by) Level 3
DES MOINES, Iowa, Nov. 13, 2017 /PRNewswire/ -- The Greater Des Moines Partnership has launched a new identifier for Downtown Des Moines: Downtown DSM USA.

The Partnership launched the DSM USA identifier earlier this year for Greater Des Moines (DSM) to communicate the region's story with one voice. As the region's core, the new Downtown identifier is closely tied to the region's identifier. The Downtown DSM USA identifier is the result of significant quantitative and qualitative research. The Partnership used those findings to drive new creative direction in communicating about Downtown DSM.

Identifier - Communicates - Downtown - DSM - Tiffany

"The research-based identifier communicates that Downtown DSM is fresh and contemporary," said Tiffany Tauscheck, Chief Communications Officer at The Partnership. "Portraying Downtown as active, cultural and diverse is key in attracting talent to the region."

Downtown DSM USA is experiencing rapid growth. More than 40 development projects are underway or recently completed adding to Downtown DSM's vibrancy and world-class experience. More than 10,000 people live and more than 80,000 people work in Downtown DSM. According to the U.S Census Bureau, DSM has grown by...
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