Nielsen Holdings Set to Measure Viewing of Shows Streaming on Netflix

TVOvermind | 10/23/2017 | Nat Berman
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Most people in the United States should have heard of Nielsen Holdings at some point in their lives, though they may or may not have the best understanding of what its operations entail. For those who are unfamiliar with the name, Nielsen specializes in the collection of information about who is consuming what kinds of media in which manner, whether said media consists of TV shows, radio shows, movies, or even newspapers. As a result, Nielsen is an invaluable source of market research for a wide range of clients, so much so that it is considered to be either the most important or one of the most important market research firms that can be found in the entire world.

Recently, it has been announced that Nielsen will start looking into who is watching what in which manner on streaming services. It plans to start with Netflix, but in time, it seems probable that it will be extending its efforts to other streaming services as well. This is an important piece of news because this will have significant consequences for a wide range of entities that are connected to streaming services in some manner, no matter how indirect the relationship might be.

Why Is This So Important?

Different parties have different reasons for wanting to see the numbers on content consumption for Netflix users. For example, companies that have content on Netflix might be interested in seeing those numbers because they want a better idea of how their programming is doing. They should have access to that information from Netflix, but in business, being able to consult a neutral source such as Nielsen provides them with increased confidence that what they are seeing is real. Something that matters because accurate information is one of...
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