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While Snapchat is normally used by people to share photos and videos with their friends, users will soon be able to watch TV programmes on the app.
Snap has announced that it is joining forces with NBCUniversal to produce original TV shows for Snapchat.
Content - Snapchat - Users - US - Users
Content will initially be available for Snapchat users in the US, before it is expanded to international users in 2018.
The collaboration appears to be a direct move by Snap to keep up with one of its main rivals, Facebook, who in June announced its plans to produce original video content.
Firms - Stakes - Content - Studio - Santa
The two firms will hold equal stakes in a new digital content studio to be based in Santa Monica, California.
The first content deal is with the Duplass Brothers, an independent production company known for films as well as the HBO series Room 104.
Content - Shows - Section - Snapchat - App
The new content will appear under the Shows section of the Snapchat app, which is already used by news and other organisations for short video clips.
'NBCUniversal is proud to have been Snap's first partner to create Shows, and we've seen consistent audience growth and engagement on the platform,' said Maggie Suniewick, president of NBCUniversal Digital Enterprises.
Sean - Mills - Head - Content - Snapchat
Sean Mills, head of original content for Snapchat parent Snap, said the company sees scripted programming 'as the next exciting chapter to dive into, and are thrilled...
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