Blumhouse Makes a Wish for Another #1 Opener with 'Happy Death Day' | 10/12/2017 | Staff
Blumhouse Makes a Wish for Another #1 Opener with 'Happy Death Day'

It's been a good couple years for Blumhouse Productions with films such as Get Out and Split delivering impressive returns on minuscule budgets. This weekend their latest, Happy Death Day, hopes to follow suit as it targets a #1 finish, pushing WB's Blade Runner 2049 into runner-up position after just one week in theaters. Additional new releases include STX's The Foreigner, Annapurna's Professor Marston & the Wonder Women and Open Road's Marshall as there's a little something for everyone in theaters, though it doesn't appear that little something will deliver big numbers at the box office collectively.

Heels - Year - Blumhouse - Death - Day

On the heels of a very strong year so far, Blumhouse brings Happy Death Day to 3,149 theaters nationwide. The film takes the Groundhog Day concept and turns it into a horror film with Paranormal Activity: The Marked Ones director, Christopher Landon, at the helm. Industry expectations are for a debut in the mid-teens, though we're anticipating a result just a bit higher.

Using comps such as Ouija and Sinister, IMDb page view data shows Happy Death Day, trying to keep pace with a rather spike in interest over the past few days. We've seen patterns such as this before and they can be a little misleading, which is keeping us from forecasting a debut over $20 million, anticipating a performance somewhere around $17-18 million this weekend.

Place - Finish - Warner - Bros - Blade

Looking at a second place finish is Warner Bros.'s Blade Runner 2049 after a disappointing debut last weekend. While the "A-" CinemaScore is a definite positive, the underperformance in terms of the film's opening begins suggests widespread interest in the film just isn't there, at least not on the level that was expected. Continuing the comparison to 2015's Mad Max: Fury Road from last weekend, that film debuted...
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