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It may take up valuable minutes every morning, carefully applying eye shadow, lipstick and mascara.
But make-up really does make women look younger, a scientific study has concluded.
Shades - Lipstick - Eyeshadow - Eyebrow - Pencil
Using bold shades of lipstick and eyeshadow, as well as a good eyebrow pencil, can roll back the years by making facial features more vivid.
Psychologists have discovered we judge how youthful someone looks by the extent to which their eyes, eyebrows and mouth stand out against their skin.
Women - Age - Decades - Exposure - Sun
However, as women age, decades of exposure to the sun make the skin darker and more red in tone, dialling down that contrast.
When researchers digitally altered women’s faces to reduce the contrast between skin and facial features, nearly 80 per cent of people judged those women to be older.
Authors - Make-up - Eyes - Mouth - Darker
The authors say using make-up to make the eyes and mouth darker against the skin could therefore make females look younger.
Co-author Dr Richard Russell, from Gettysburg College in the US, said: ‘In terms of make-up, one thing which could be drawn from this study would be that if you are a woman who is older and desiring to look younger, darkening the eyebrows and eyes and making the lips redder does have the effect of making a face appear somewhat younger.
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