Volkswagen To Make Brands More Distinct To Boost Efficiency | 4/20/2017 | Staff
kims (Posted by) Level 3
BERLIN (Reuters) – Volkswagen will make its three mass-market brands more distinct to reduce overlaps and defuse tensions within the carmaking group, its chief executive said on Thursday.

The German company is striving to make savings and become more efficient to help fund a costly shift to electric vehicles in the wake of its diesel emissions scandal.

CEO - Matthias - Mueller - Automaker - Executive

CEO Matthias Mueller said the automaker’s executive board had set out a new focus for its mass-market VW, Skoda and Seat brands based on 14 customer groups in its core European market.

“The key challenge is (to achieve) a perfect market coverage with clear territories for the brands,” he told a strategy meeting of about 400 managers in Wolfsburg.

Synergies - Alliance - Brands

“We must now be able to better use the synergies that our unique alliance of brands offer than we have done to date.”

The move may help to smooth relations between the brands.

VW - Sources - Reuters - Week - Managers

VW sources told Reuters last week that managers and unions were seeking to curb competition from lower-cost stablemate Skoda, move some of its...
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