UK fashion chain Jigsaw gets political with ad campaign which praises immigration and says there's 'no such thing as 100% British'

Mail Online | 10/12/2017 | Rory Tingle For Mailonline
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Fashion chain Jigsaw has waded into the political debate by launching a campaign which praises immigration with the slogan, 'British style is not 100% British'.

The store, which has always prided itself for being 'beautifully British', used a new campaign to say 'people should be allowed to move around' and that 'openness' was needed to 'take us forward'.

Models - Labels - Jigsaw - Clothes - People

Alongside the models will be labels pointing out that Jigsaw clothes are made by people from 45 different countries with products from 16 nations across the world.

Jigsaw, whose trademark is 'Beautiful British style since 1970', says it wants to fight a perceived rise in anti-immigrant rhetoric since the Brexit vote and Donald Trump's election.

Chain - Kate - Middleton - Assistant - Accessories

The chain famously employed Kate Middleton as an assistant accessories buyer from 2006 to 2007.

Its chief executive, Peter Ruis, said: 'Fashion doesn't operate in a bubble; it plays on a broader psyche.

'We - Clothes - Debt - Immigration - Sense

'We could just talk about clothes, but with what is going on around us it seems hypocritical and superficial to not accept the debt we owe to immigration in its broadest sense.

'Be it people, cloth, the stone floors in our shops, the film to shoot our campaigns.

'We - Part - Vibrant - Tolerant - Britain

'We are all part of a vibrant, tolerant, global Britain. These are things we believe in as...
(Excerpt) Read more at: Mail Online
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