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The more successful you are, the harder you fall.
And, according to John Sculley, the former CEO of Apple and Pepsi, success often drives one specific form of failure.
Interview - Business - Insider - Kodak - Example
In an interview with Business Insider, he cited Kodak as an example of this phenomenon.
The one-time tech giant ultimately filed for bankruptcy in 2012, a few years after the iPhone was unveiled.
Kodak - Photography - Photo - Printer - World
"How did Kodak, which invented digital photography and was the largest photo printer in the world, how did it miss that photography was going to go mobile on smart phones?" Sculley asked.
Sculley has a theory. He said prospering companies — and people — tend to become complacent. They make fewer major gambles. They focus on what they know works. They become "victims of their own success."
Consequences - Victim - Success - Mistakes - Way
"The consequences of becoming a victim of your own success are worse than making mistakes along the way," Sculley told...
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