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When we last saw Zenefits, the company essentially handed off one of its initial core selling points — insurance brokerage — off to partners. Since that rebrand rolled out, Zenefits seems to be following the sort of drip-drip-drip of updates that many startups trying to create a sort of “home” for a core employee experience.
That continues today with the launch of performance tracking for employees, which has been built in-house as it looks to pick off niches as it looks to be a one-stop shop for HR in small businesses. That includes reviews, goals, and the company says will in the future also incorporate check-ins and peer reviews. At smaller companies, these may often seem to be oversights or afterthoughts, but Zenefits seems to want to streamline the process and introduce these kinds of sophisticated corporate behaviors into smaller businesses.
Part - Reason - Company - Insurance - Brokerage
Part of the reason the company handed off insurance brokerage amid its big rebranding was also to help it grow up with companies. As startups and small businesses get bigger and bigger, it made more sense to start working with local brokers or other providers to handle...
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