$3 million round for Vyng proves ringtones are still a thing

TechCrunch | 10/10/2017 | Jonathan Shieber
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Sometimes the journey to success and millions of dollars in venture funding can start with nothing more than a Mexican road trip and crashing a cat convention’s film festival.

That’s the story of Vyng, which has closed a round of $3 million after two years spent working on its technology that allows users to use personalized videos that appear on lock screens as ringtones.

App - Users - Variety - Channels - Bollywood

The app allows users to select from a variety of channels that range from Bollywood to puppies to cats, and even videos curated by YouTube celebrity influencers.

Already JukinMedia, which runs a series of successful YouTube channels; Yoola, which manages one of the largest multi-channel networks; MGMT.ly, which works with Musical.ly influencers like Case Walker, Jayden Croes, Gilmher Croes, HollyH, Mads.yo and Mia; and bands like Midland and Big Wet have used Vyng to place content into its channels.

Lock - Screen - Estate - Developers - Marketers

The lock screen is perhaps some of the most prized untapped real estate for developers and marketers, and Vyng’s founder, Jeffrey Chernick, thinks that his startup has found one way to unlock its value.

“If you look at messaging there’s been this evolution of how we are communicating, but the notification has remained pretty much the same,” Chernick says.

Company - Video - View - Users - Chernick

As the company passes its 100 millionth video view served, it’s clear that some users have bought into Chernick’s vision of adding a level of personalization to something that’s pretty much an afterthought to me (the ringtone), because honestly… who even calls anymore?

Apparently, a lot of people… but in the beginning it was just Chernick and his developers in a white van driving down to Tijuana on Thursdays after hitting up Daybreaker in Los Angeles to test the app with a user base that’s typically wild for new tech — college kids.

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