In 2016, General Motors launched its car-sharing service Maven, a Zipcar competitor that highlights an important transition brewing in Detroit.
Automakers are under increasing pressure from Silicon Valley to come up with mobility services that appeal to modern urban dwellers. As millennials opt to live in big cities, their willingness to shell out for a car has fallen by the wayside. Traditional car companies are now tasked with appealing to millennials who aren't in a hurry to purchase a vehicle, but are already tethered to ride-hailing services like Lyft and Uber.
Service - Opportunity - Automakers - Mobility - Space
A car-sharing service opens up a key opportunity for big automakers to compete in the crowded mobility space. It provides...