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“So much of it is stranger than fiction. It’s a great story, I knew that if I didn’t write the book, someone else would and I’d regret it” says Billy Gallagher, author of “How To Turn Down A Billion Dollars: The Snapchat Story”. The book, which starts pre-sales today and debuts on February 13th, follows CEO Evan Spiegel from the Stanford dorms where Snap was invented, to rejecting Facebook’s acquisition offer in 2013, through Snap’s rocky IPO.
Gallagher is uniquely apt to pen the book. The former TechCrunch reporter and Khosla Ventures analyst was in the same Stanford fraternity as Spiegel [Disclosure: so was I]. He already knew many of the young CEO’s contemporaries and was privy to the backchannel gossip about how the idea for disappearing mesages came to Spiegel, and why co-founder Reggie Brown was pushed out of the company.
Gallagher - Story - TechCrunch - May - Record
Gallagher’s first-ever story for TechCrunch in May 2012 helped set the record straight that “No, Snapchat Isn’t About Sexting”. Now completing his Stanford Graduate School Of Business degree, Gallagher has both the life experience and the know-how to decode the most fascinating startup founding story of the decade. Even without much assistance from the company itself.
“I was given no official access” Gallagher tells me. “Snapchat’s PR helped me with fact checking . I had to rely on previous sources I had from TechCrunch. I was pounding the pavement, cold-calling and cold-emailing. ‘What files can you show me? What emails can you show me?'” Gallagher worked from over 200 interviews and 450 pages of source notes to compile the end result.
Part - Publishing - Style - TechCrunch - Feedback
But the hardest part was adjusting from the rapid-fire publishing style of TechCrunch to the long feedback cycle of publishing with St. Martin’s Press. “You find something out, you get really excited, you find a second source, and then you post...
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