Liquor Makers Need to Sober Up to the Decline in Teenage Drinking
| Stephen Wilmot
10/10/2017 7:27 AM EST
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Move over millennials: Today’s smartphone-obsessed teens, Generation Z, are the consumers of the future. Worryingly for liquor producers, they’re shaping up to be an antisocial lot.
The U.S. has been a highly attractive market for most liquor companies. Overall alcohol consumption in...
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