Meal kit startup HelloFresh is getting ready to go public

Business Insider | 10/10/2017 | Christoph Steitz, Reuters
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German meal kit delivery group HelloFresh, a competitor to U.S. firm Blue Apron, announced plans on Tuesday for an initial public offering (IPO), aiming for €250 million to €300 million ($294-353 million) in proceeds to fund growth.

HelloFresh, which delivers meal ingredients and recipes and is controlled by Rocket Internet, holder of a 53% stake, also said it expected to break even on an operating level (EBITDA) by early 2019.

Listing - Step - Business - Position - Player

"The public listing marks the next logical step to further expand our business, to secure our position as the leading global player and to pursue our long-term growth strategy," Dominik Richter, co-founder and CEO, said in a statement.

Sources told Reuters in May that a...
(Excerpt) Read more at: Business Insider
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