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When Monica Lewinsky first started thinking about making a PSA for Bullying Prevention Month, there was one thing she wanted to stress above all else: “I wanted to creatively demonstrate the difference between our online and offline behavior in a thought-provoking way.”
The result, the powerful new PSA In Real Life, which she worked on with ad agency BBDO New York, premieres Monday. The video, she says, highlights, “How people hiding behind a screen will write something they’d never say to someone’s face — and what that says about the inhumanity of their actions. It’s a stark and shocking mirror to people to rethink how we behave online versus the ways that we would behave in person.”
She would know.
Nearly twenty years ago, after prosecutor Kenneth Starr broadened his investigation of then-President Bill Clinton to include their affair, she became the target of not only of a federal investigation but also the subject of widespread ridicule online and many a cruel joke.
TED - Talk - Half - Times - Zero
As she later described in her 2015 TED talk, (since viewed by nearly eleven and a half million times) “I was patient zero of losing a personal reputation on a global scale almost instantaneously.”
In recent years, after she broke her silence in a 2014 Vanity Fair essay, she’s found her voice as an anti-bullying activist.
PSA - Actors - Posts - Media - Actors
As for the new PSA, she says, “We hired actors to reenact hateful cyberbullying posts that had been made on social media. We took those actors into public spaces. They engaged in these conversations almost as an improv, using the language which we had found online. And the footage captures people who had no idea that they were actors, then stepping in and standing up for people.”
“The people in the video who overhear the comments were not actors,” explains Lewinsky, 44. “They were not aware the actors...
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Measuring his life out one teaspoon at a time.