Gatorade agrees to not make disparaging comments about water in settlement with California over their cell phone game that advised players to 'keep your performance level high and avoid H20'

Mail Online | 9/21/2017 | Associated Press
morica (Posted by) Level 3
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Gatorade is better for you than water? Apparently not, after the sports drink company settled a suit with the state of California over a game misleadingly portraying the drink's benefits over good old h2o.

Gatorade has agreed not to make disparaging comments about water as part of a $300,000 settlement reached Thursday with California.

Cellphone - Game - Users - Olympic - Runner

In the cellphone game users refuel Olympic runner Usain Bolt. The game encouraged users to 'keep your performance level high and avoid water,' with Bolt's fuel level going down after drinking water but up after drinking Gatorade.

The game, downloaded 30,000 times in California and 2.3 million times worldwide, is no longer available.

Dispute - Company - California - Attorney - General

The dispute between the sports-drink company and California Attorney General Xavier Becerra was settled in less than a day after Becerra filed a complaint in Los Angeles County.

Becerra's complaint alleges the game, called Bolt!, misleadingly portrayed the health benefits of water in a way that could harm children's nutritional choices.

Settlement - Warning - Companies - Becerra

The settlement should serve as a warning to companies that falsely advertise, Becerra said.

'Making misleading statements is a violation of...
(Excerpt) Read more at: Mail Online
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