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Apple today is releasing its completely redesigned iOS App Store to the wider public, as part of the launch of the new iOS 11 operating system. First previewed at its Worldwide Developer Conference in June, the new App Store has made a number of changes focused on the goal of improving app discovery across a storefront that now has over 2 million applications, according to the most recent data from App Annie.
While many developers and beta testers have already been using the new interface for many months, today is the first day that the revamped App Store will make its way to the wider public. That means it’s also the first day to see if Apple’s hypothesis holds true: that its changes – which includes things like separating apps and games, its increased investment in editorial content, and features that refresh daily, like “App of the Day” – will actually have an impact on app discovery and downloads.
App - Store - Bells - Whistles - Set
While the iOS App Store’s new bells and whistles are a consumer-facing set of features, a larger goal is to aid the iOS developer community in getting their apps exposed to interested users. That directly impacts Apple’s bottom line, in addition to keeping its developer community active and engaged.
The changes come at a time when industry research has found that the majority of mobile users no longer download apps on a regular basis. In fact, a recent study from comScore found that 51 percent of people today still download, on average, zero apps per month. And that’s been a trend on comScore’s radar since 2014. Further, of those who do downloads at least one app per month, 13 percent just one app, 11 percent download 2 apps, and 8 percent download 3 apps.
Group - Interest
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