SEOUL (Reuters) – Kia Motors Corp has hired as its head of styling Pierre Leclercq, a former designer at BMW and Great Wall Motor , in a move expected to help the South Korean automaker reverse its fortunes in its top market China.
Kia and its affiliate Hyundai Motor , together the world’s No.5 carmaker, have been grappling with declining sales in the world’s top auto market due to political tensions between Seoul and Beijing, competition from Chinese brands and a dearth of popular sport utility vehicle (SUV) models.
Head - Design - Great - Wall - Motors
As head of design for Great Wall Motors since 2013, Leclercq oversaw projects including a revamped Haval H6 SUV that was “well-received for its refined design”, Kia Motors said in a statement on Thursday.
Leclercq also designed BMW’s SUV models X5 and X6 before overseeing the German automaker’s M performance sub-brand.
Leclercq - Star - Designers - Automobile - Markets
“Leclercq is one of few star designers who have experienced all of the major automobile markets including Europe, the United States and China,” Kia said.
The appointment comes just three months...
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