Women’s Magazines React to Kmart Now Calling Plus-Size Collection ‘Fabulously Sized’

Washington Free Beacon | 9/13/2017 | Conor Beck
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BY: Conor Beck

The department store chain Kmart is changing it's "plus-size" section to "Fabulously Sized," and the reaction from women's blogs and magazines is mostly positive.

Change - Monday

The change was announced on Monday.

"The average American woman is a U.S. size 16 to 18. Often it's hard for women to find extended sizes," Kelly Cook, Kmart's chief marketing and digital officer, told "Today" in an email.

Kmart - Members - Media - Assortment - Sizing

"When we reached out to our Kmart members on social media, they told us we needed to have a better assortment on extended sizing apparel and that we should we call it something different," Cook continued. "They absolutely love this whole mantra of ‘Fabulously Sized.'"

Moving away from the term "plus size" is part of Kmart's new body-positivity campaign, "I Can."

News - Blogs - News - AJ+

Some major news blogs celebrated the news, like AJ+.

Popular feminist blog Jezebel celebrated the news, writing, "Hey, some nice news! Kmart is sprucing up its plus-size offerings and doing more to integrate them into the rest of the store … They will be called ‘Fabulously Sized.'"

Cosmopolitan - Change

Cosmopolitan cheered the change as well.

"Retailers across the country are finally waking up to the fact that yes, women who wear above a size 12 spend money on clothes, too! Now one of the biggest big-box chains...
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