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Americans are abandoning traditional television in favor of free and online shows at a much faster rate than expected, new research reveals.
People are cutting the cord on their television services at a much more rapid rate than previously thought, according to research conducted by eMarketer.
Fact - Research - Adults - US - Cable
In fact, the research predicts that in 2017 22.2 million adults in the US will cancel their cable television service - up 33 percent from 2016.
Only 15.4 million people were initially predicted to cancel, researchers explain.
Firm - Decline - Increase - Number - People
The firm said that this decline is being driven by an increase in the number of people who have switched to free television services or online streaming, which is often less expensive.
The number who have never paid for a television service is also expected to rise by 5.8 percent this year, to 34.4 million people.
Audiences - Video - Combination - Free-TV - Options
'Younger audiences continue to switch to either exclusively watching [over-the-top] video or watching them in combination with free-TV options,' senior forecasting analyst at eMarketer Chris Bendtsen explained.
'Last year, even the Olympics and the presidential election could not prevent younger audiences from abandoning pay TV.'
Year - Adults - US - Pay - TV
This year 196.3 million adults in the US will still have pay TV, but by 2021 that number is predicted...
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