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COLOGNE, Germany (Reuters) – Facebook has tightened its rules on who can make money from advertising on its network, responding to criticism that it is too simple for providers of fake news and sensational headlines to cash in.
The world’s largest social network implemented the new standards with immediate effect to make it clearer which publishers can earn money on Facebook and with what content.
Standards - Appearance - Chief - Officer - Sheryl
The new standards coincided with an appearance by Chief Operating Officer Sheryl Sandberg in Germany, one of Facebook’s toughest critics on hate speech and safeguarding privacy.
Facebook, together with Alphabet’s Google, accounts for around two fifths of internet advertising, which is forecast by consultancy Zenith to grow by 13 percent to $205 billion this year – overtaking television as the biggest channel for companies to pitch their wares to consumers.
Executives - Facebook - Ads - Users - Audience
Marketing executives have criticized Facebook for failing to ensure that the digital ads distributed to its more than 2 billion active users reach their intended audience.
It has also drawn criticism from major advertisers for inflating its audience figures and not adequately tracking ads, which were sometimes placed alongside content detrimental to the brands being promoted.
Wednesday - Facebook - Accreditation - Media - Ratings
On Wednesday, Facebook said it would seek accreditation from the Media Ratings Council, a U.S. non-profit organization, for audience measurement services.
“We take very seriously our responsibility to earn and maintain the trust of people in businesses,” Sandberg told dmexco, a major digital marketing gathering in Cologne.
Concerns - Environments - Standards - Measurement - Things
“We hear their concerns about safe environments, about standards, about measurement, and this is critical to us,” she said. “We’re working hard to roll things out that give you...
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