Holy Shiplap! Chip and Joanna Gaines Announce a Target Line: Hearth & Hand with Magnolia

PEOPLE.com | 9/12/2017 | Megan Stein
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Fixer Upper fans are in for the treat of a lifetime: Chip and Joanna Gaines are launching another huge home line. Even better, it will be available at a store you probably already have in your town.

Joanna took to Instagram to announce the HGTV stars’ newest collection, Hearth & Hand with Magnolia, which launches at Target on November 5th, just in time to make your holiday gatherings Gaines-ified.

Items - Tabletop - Home - Décor - Giftables

Slated to include 300+ items spanning tabletop, home décor and giftables, this collaboration — which will be ongoing, with new offerings every season — is sure to be your next inexpensive obsession. Prices start at 99 cents and Target’s Bullseye View blog reports that most items are under $30.

RELATED: These Celebs Are So Obsessed with Home Design They Launched Their Own Lines: Mandy Moore, Jenni Kayne and More!

While - Project - Share - News - Joanna

“For a while now, we’ve been working on a project that’s really meaningful to us and we are so excited to share the news with you!” Joanna writes in her Instagram post.

In a post on the couple’s Magnolia blog, Chip writes that the inspiration for all of their Magnolia Home product lines comes straight from the fans. “The most common request we get from people is for us to travel to their town and help them out with their house,” he writes. “We are adamant that anyone can put together spaces they can be...
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