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Apple's new iPhone will be packed with new features you didn't know you needed. It almost certainly won't be getting features it absolutely does need. We made a list of what Apple needs to do, but won't.
Apple’s obsession with making the iPhone as slim as possible means that when you buy an iPhone the battery isn’t great and it’s downhill from there. After a year you’ll be wrapping it in a power case, something Apple acknowledged by producing its own odd-looking power jacket for the iPhone 6s and 7. The market’s moved on, just as it had in 2014 when Apple launched taller and wider models. It’s time to add a couple of millimetres to the depth of the iPhone and do away with the need for overnight charging. iPhones also charge embarrassingly slowly. Making the iPhone compatible with the QuickCharge would be nice. But that won’t happen.
Notification - Overload - IPhone - Challenge - Mass
Notification overload just didn’t exist in 2007 when the iPhone was launched: the challenge then was attracting the mass market to rich data services poorly served by Symbian smartphones. It’s amazing that nobody’s cracked it today, and even more amazing that a company that likes to think of itself as a UI pioneer has barely given it any attention in a decade.
BlackBerry stumbled upon the solution by accident when kids started using BBM in the late Noughties: for these users, the BBM timeline became the default “shell”. It should be again, so the home screen can be rightfully demoted to its proper place as a popup launcher, as it should be, and a people-centric “what happened” list. App developers hate it, (as...
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